Saturday, November 6, 2010
Locally Sourced Foods New Hot Trend
NEW YORK: The latest hot trend in food retailing is local foods. This trend toward eating as close to home as possible has grown to a $5 billion business in 2007 and is projected to grow to $7 billion business by 2011 according to Local and Fresh Foods, a new report from market research publisher Packaged Facts. This market is being driven by food safety issues and America's awakening "green" culture the researchers said. New trends include "food miles," "the Slow Food movement," and "locavores" a term used by Michael Pollan's best-selling book The Omnivore's Dilemma. "Restaurants, value channels such as drug stores and convenience stores, and even academic foodservice venues are tuning into the fresh and local consciousness that is taking hold in America," said Don Montouri, the publisher of Packaged Facts. He said the movement is growing beyond fruits and produce into locally produced meats, fish and baked goods.